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CAREER HISTORY

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CAREER SUMMARY                                                                                        

2023 (July) - 2024 (Mar)  Communications Specialist, Johnson & Johnson MedTech

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2020 - 2023 (June)  Digital Content Manager, Johnson & Johnson MedTech

 

2019 - 2020  Editorial Manager, Pacific & North Asia, Global Commercial Publishing, Elsevier

 

2014 – 2019  Editorial Manager, Elsevier Australia 

 

2011 – 2014 Editorial Project Manager, Elsevier Australia

 

2010 – 2011 Editorial Manager, Atlantis Healthcare

 

2009 – 2010  Editor, Healthy & Heartwise, Good Health Publications

 

2005 – 2006  Editor, Hospital & Healthcare, Yaffa Publishing

 

1992 – 1998  Director, Anne Neilson Journalism

 

1992 – 1992  Public relations healthcare consultant, Edelman Worldwide

 

EDUCATION

1991 Bachelor of Arts (Communications/Journalism), Charles Sturt University, Bathurst, NSW. Journalism major/Marketing sub-major.

1987  Diploma of Applied Science (Nursing), SA College of Advanced Education (now Flinders University), Sturt, SA.

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SKILLS + EXPERTISE​

  • Experienced (15+ years) creative and visionary content professional with expertise in medicine, science and health

  • Excellent project management skills with experience in managing large volume, multiple projects simultaneously by streamlining workflows and empowering people

  • Drives high editorial standards to create quality content with multi-media experience in news, magazines, journals, books, websites and agency settings

  • Proficient writer, editor, content expert who understands the media, the content and the user and engages the audience with maximum results

  • Creates and produces all content including news-magazines, books, journals, videos, infographics, eDM campaigns, content marketing for thought leadership, surveys and analytical reports, websites, social media advertising, Google Adwords and Facebook.

  • Strong organisational and interpersonal skills, building trust to drive strong stakeholder relationships

  • Experienced in commissioning content and managing writers, authors, copy editors, printers to meet project deadlines

  • Strong ability to collaborate and problem solve

  • Well adept at managing projects and creating and producing content

  • Leads and develops high performing teams across cultures and geographies (8+ years)

  • Collaborates effectively across cross-functional teams globally in a highly matrixed environment

  • Communications expert who understands people and creates content to optimise user experience via print, digital & social media channels. 

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CAREER HIGHLIGHTS

Johnson & Johnson 2021 Business Excellence Team Award

Produced and launched AU website (166 pages) and NZ website (144 pages) in 1 year.

 

Employee of the Year 2017

Voted by Elsevier ANZ management team for adhering to RELX values of work fast, work together, think ahead, think technology.

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Multi-Tasker

Manage high volume, multiple projects by streamlining workflows and empowering people, for example;

  • 310 web pages in a year at J&JMedTech

  • PracticeUpdate.com: 63 content projects in 12 months, that’s one every four days in 2019 from a team of three.

  • A consumer health website: 50 newly created articles and 140 maintenance articles a month in 2017/18

  • J&J MedTech website AU & NZ 310 web pages produced in a year

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15 Minutes of Fame

Front page article in The Sydney Morning Herald, “What a family will do to get Tom on his feet”        25 April 1991.           

CAREER HISTORY

July 2023- March 2024                  Johnson & Johnson MedTech - Communications Specialist

 

Corporate Communications Specialist working in a fast-paced matrixed global organisation where I support our managing director, four franchise leaders, leadership team members and collaborate with our sister company, Janssen Pharmaceuticals and assist with key global messaging. I write/edit/produce internal emails and social posts, assist with corporate Town Hall messaging and scripting and project manage events.

 

Oct 2020 - June 2023                Johnson & Johnson MedTech - Digital Content Manager

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Digital Content Manager producing web pages for J&J MedTech AU and NZ websites managing high-volume, multiple projects across businesses and healthcare specialties simultaneously. Launched AU website (177 pages) in 7 months and NZ website (144 pages) in 3 months. Currently producing web pages on-going for these websites. Producing email campaigns and customer journeys on Sales Force Marketing Cloud.

ACHIEVEMENT

Johnson & Johnson Business Excellence Team Award 2021

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Oct 2011 – Jan 2020             Elsevier - Editorial Management roles

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Editorial Manager, Pacific & North Asia Global Management Team, Global Commercial Publishing (Feb 2019 – Jan 2020)

Content head of a high performing cross-cultural team of four in Australia, China and India, producing content for a medical specialist audience across markets in Australia, New Zealand, India, US, Canada, United Kingdom and Spain reporting into Vice President Global Commercial Publishing based in US as a member of the Global Management team of 10 representing Pacific & North Asia.

ACHIEVEMENTS

  • Grew the new product line I created by 100% in a year to $1 m by expanding product range and adapting it to be adopted by new global markets in APAC, Europe and US.

  • Streamline production to improve efficiencies in our small fast-paced Sydney team of three to manage 63 content projects globally during 2019 resulting in new media piece being created every four days – and all delivered on time, to budget.

  • Effectively manage an APAC team remotely and across cultures and geographies to be a high performing team.

  • Wrote and produced marketing content to promote products to B2B and B2C markets by creating product brochures, infographics, eDM campaigns, content marketing for thought leadership, surveys and analytical reports, social media advertising via TrendMD, Google Ads and Facebook.

  • Initiated and supported launch of PracticeUpdate.com into China market via WeChat in November 2019.

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Editorial Manager, Elsevier Life Sciences & Pharma Solutions (Mar 2017 – Feb 2019)    

Elsevier dissolved their custom medical communications arm of the business in March 2017 to become a content department producing existing Elsevier content into print and digital news magazines, producing and distributing e-newsletters of PracticeUpdate.com content with client advertising and producing journal article reprints for the ANZ pharmaceutical market.

ACHIEVEMENTS

  • Created new product, the PracticeUpdate Conference Series in 2017 for the Australian market. Adapted and templated it for adoption in other global markets. By 2019, my team produced it for US, Canada, India, UK, Spain and New Zealand.

  • In 2017, produced online resource centre producing videos, interviews, journal articles – all content – and managed two high profile medical editors to extract best content.

  • Managed large volume of health articles for Health Direct and produced content in collaboration with writers every month

  • Managed all marketing for department, including eDMs, brochures, media kits, surveys and infographics.

  • Managed department budget and resources and setting department’s editorial, communications and strategic plans.

  • Managed a team across cultures and geographies – in Australia and India

 

Editorial Manager, Elsevier Medical Communications (July 2014 – Mar 2017)    

Managed busy medical communications department and team of three across Sydney and Delhi, India, liaising with pharmaceutical clients to develop quality publications and media with strategic advantage. Managing department budget and resources and setting department’s editorial, communications and strategic plans.

ACHIEVEMENTS

  • Experienced in managing pharmaceutical clients and busy healthcare professionals to build trusting relationships.

  • Experienced in managing direct, indirect and freelance teams and suppliers, with excellent contacts list.

  • Adaptable in managing big projects, or small. In 2016, my team produced the Medical Journal of Australia, a fortnightly journal for Australia’s GPs for 18 months – we didn’t miss a deadline.

  • Managed all marketing for department, including eDMs, brochures, media kits, surveys and infographics.

  • Produced a text book, funded by a pharmaceutical company.

  • Created, wrote and edited high level medical science content to produce conference reports and therapeutic updates for medical specialist audience for our pharmaceutical clients.

 

Project Manager, Elsevier Medical communications (Oct 2011 – July 2014)                  

Managed multiple custom publications for medical specialist audience for pharmaceutical clients in Australia including medical conference reports, therapeutic updates, journal reprints and online medical resource centres. Wrote and produced custom publications and project managed a team of freelancers to deliver top quality publications.

ACHIEVEMENTS

  • Launched Elsevier Australia’s clinical resource engine, Clinical Key, with PR campaign generating wide media coverage in July 2012.

  • Editor of medical specialist newspapers, Cardiology News, Endocrinology News, Psychiatry News and Haematology & Oncology News.

  • Editor of online medical news portal, MedConnect.

 

Sep 2010 – Sep 2011             Atlantis Healthcare, Editorial Manager

Managing multiple editorial projects including writing health booklets, producing news-magazines and healthcare websites for busy healthcare communications agency.

ACHIEVEMENTS

  • Produced an innovative and fresh healthcare website with leading health experts.

  • Launched mini-magazines on time, on budget.

  • Managed more than 20 projects daily including websites, booklets and magazines.

 

Apr 2009 – Apr 2010             Good Health Publications. Editor, Healthy & Heartwise

Quarterly healthy lifestyle news-stand magazine for women 40+.

ACHIEVEMENTS

  • Relaunched Healthy& Heartwise as a fresh-look magazine.

  • Improved the quality of the magazine and raised the standard of articles by mentoring health professionals to write topical health articles and built a strong contributor pool.

  • Developed features to drive advertising.

 

Feb 2005 – Jul 2006               Yaffa Publishing. Editor, Hospital & Healthcare

A monthly business magazine for hospital and healthcare executives.

ACHIEVEMENTS

  • Increased magazine size by 10% by making quality improvements.

  • Raised the editorial quality and standard of magazine.

  • Increased panel of expert writers four-fold.

  • Gained respect among contributors, advertisers and key organisations.

 

1992 – 1998                            Anne Neilson Journalism

Communications specialist providing freelance journalism, news writing, public relations, events management, promotions management, corporate communications and communications solutions to government and corporate clients. Clients included Zurich Insurance, MBF, NSW Health, Fairfax and Reed Business.

 

1992                                        Edelman Worldwide. Public relations healthcare consultant

Generated and launched successful PR campaigns for the healthcare industry and developed a strong rapport with various media outlets and clients.

 

1991 – 1992                            Sterling Media. Journalist.

This was the foundation of my high-level multi-tasking skills, writing for national publications: Retail Pharmacy, National Dog, National Cat, Successful Horticulture, Australian Goat Farmer.

 

1986 – 1996                            Registered Nurse

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